Ethos Technologies (Ticker: LIFE US) is a United States-based insurance technology company specializing in “the modernization of the life insurance industry”. Headquartered in Austin, Texas, Ethos operates a "three-sided" technology platform that connects consumers, insurance agents, and carriers. The company leverages machine learning and data science to expedite the application process, aiming to eliminate traditional barriers such as medical exams. Ethos plans to list on the NASDAQ exchange on January 29, 2026, following a pricing scheduled for January 28.

The company plans to offer approximately 10.53 million shares at a marketed price range of $18.00 to $20.00 per share, targeting a total offer size of approximately $200 million USD. The offering is reportedly structured with a 49% primary component, implying that just under half of the shares are being sold by the company itself, with the remainder sold by existing shareholders. Previously valued at $2.7 billion in a 2021 private funding round, Ethos functions as a technology enabler rather than a direct insurer, providing underwriting and distribution services for third-party carriers. The IPO is managed by joint bookrunners J.P. Morgan and Goldman Sachs.