Reuters: IPOX® VP Kat Liu highlights Klarna’s brand power in $1.37B U.S. IPO

Reuters reported that Klarna raised $1.37 billion in its U.S. initial public offering, valuing the Swedish buy-now, pay-later company at $15.1 billion, well below its 2021 peak of $45 billion. The IPO was oversubscribed 25 times, reflecting renewed investor appetite for fintech listings despite macroeconomic pressures. Klarna’s market debut is seen as a key test for the broader fintech sector as companies weigh growth ambitions against profitability challenges.

As part of its coverage, Reuters featured commentary from Kat Liu, Vice President at IPOX®, who noted the importance of brand recognition in the competitive fintech landscape:

“The sector is highly competitive and rapidly evolving, and brand recognition, where Klarna remains strong, is often as critical as (the) business model.”

Klarna’s debut comes amid a wave of high-profile listings, signaling renewed momentum for IPO activity in 2025.

Read the full article by Ateev Bhandari and Harshita Meenaktshi on Reuters: Klarna raises $1.37 billion in US IPO, boosting fintech hopefuls