Eternal Beauty Holdings Ltd (6883 HK) is a Hong Kong-based company specializing in perfume distribution and brand management. Eternal Beauty plans to list on the Hong Kong Stock Exchange on June 26, 2025. The company is offering 333.4 million primary shares with a price range of HK$2.80 to HK$3.38 apiece, aiming to raise up to HK$1.13 billion (approx. USD 143.55 million). According to reports, Eternal Beauty is the largest perfume brand management company in China, including the mainland, Hong Kong, and Macau, based on 2023 retail sales. Its distribution portfolio includes luxury brands such as Hermes, Van Cleef & Arpels, and Coach. The IPO consists entirely of new shares.